Hsuan Huang, Ph.D.

Hsuan Yuan Huang

ASSOCIATE PROFESSOR
EMAIL
PHONE
850-561-2806
OFFICE
Division Of Journalism

 

Office Hours

SJGC Bldg. Room #3033

Tuesday/Thursday • 12:30 p.m. - 1:30 p.m

Current Semester Schedule

PUR 3622 Social Media Analytics •  Tue. Thu. — 9:30 a.m. - 10:20 a.m.
PUR 3622 Social Media Analytics •  Tue. Thu. — 11:00 a.m. - 11:50 a.m.

About Me

Dr. Hsuan Huang is an Associate Professor in Public Relations in the School of Journalism. She received her doctoral degree from the University of North Carolina’s Hussman School of Journalism and Media.

Her primary research interest focuses on health communication and health behavior campaigns, particularly in examining and addressing health disparity among disadvantaged minority groups. She frequently serves as a peer reviewer for health communication and health psychology journals such as Health Communication and conferences. Dr. Huang is active in professional organizations, including the International Communication Association (ICA), and serves on the Editorial Board for Lifestyle and Behavior (a special section of Frontiers in Digital Health) as a Review Editor.

She teaches public relations courses, including Public Relations Campaigns, Social Media Analytics, and Integrated Marketing Communication. She has been the faculty advisor to the FAMU chapter of the National Public Relations Student Society of America (PRSSA) student organization.

Areas of Interest

  • Health disparity in African American communities
  • Health communication and health behavior campaign
  • Public relations and social marketing campaign

Education

  • University of North Carolina, Chapel Hill • 2003
    Ph.D. in Communication, specialized in Public Relations

  • Ohio State University • 1992
    M.A. Journalism

  • Tamkang University • 1989
    B.S. Mass Communication

Work History

  • Associate Professor • 2024 - Present
    Florida A&M University (FAMU), Tallahassee, FL
  • Assistant Professor • 2018 - 2024
    Florida A&M University (FAMU), Tallahassee, FL

Academic Accomplishments


Recent peer-reviewed journal publications:
  • Huang, H. Y. & Gerend, M. (2024). The Role of Trust and Health Belief Model Variables in COVID-19 Vaccination Intentions: Evidence from an HBCU Sample. Journal of Health Psychology. Journal impact factor (2023): 3.79.
  • Huang, H. Y. (2022). Third-and First-Person Effects of COVID News in HBCU Students’ Risk Perception and Behavioral Intention: Social Desirability, Social Distance, and Social Identity. Health communication, 1-15.
  • Huang, H. Y., Li, H., & Hsu, Y. C. (2022). Coping, COVID knowledge, communication, and HBCU student's emotional well‐being: Mediating role of perceived control and social connectedness. Journal of Community Psychology.

Recent Encyclopedia Publications:
  • Huang, H. Y. (2022). Message Tailoring. International Encyclopedia of Health Communication. 14-20
  • Huang, H. Y. (2022). Campaign Efficacy vs effectiveness. International Encyclopedia of Health Communication. 2-7

Recent book chapters:
  • Huang, H. Y. (2022). The Internet. In Communication Technology Update and Fundamentals (pp. 231-246). Routledge.
  • Huang, H. Y. (2020). The Internet. In Communication Technology Update and Fundamentals (pp. 263-276). Routledge.

Awards

 
  • SoTL Academy Fellowship, Funded by HBCU-UP, 2024.
  • FAMU Faculty Research Award Program (FRAP), 2021-2022.

Courses Taught At FAMU

  • PUR 3000 Introduction to Public Relations
  • PUR 3105 Public Relations Communication
  • PUR 4800 Public Relations Campaign
  • PUR 3401 Critical Issues in Public Relations
  • PUR 3622 Social Media Analytics
  • PUR 3490 Integrated Marketing Communication